The Digital Marketing course is aimed at designing frameworks that help managers in facilitating their marketing activities and decision making. The primary objective behind designing this program is to acquaint the participants with the major online advertising approaches and be able to understand and assess them, and be a valuable advisor to companies about search ranking improvements. The participants will gain exposure to several data analytical techniques for better managerial decision making and learn the fundamentals of running search ad campaigns and interpreting their results.Our learners can expect an eclectic mix of case studies, digital marketing tools, and the hallmark methodology of learning through a live website. Pioneered by Meritphase, hands-on practice through a live website, ad budget, and real-time implementation is the best way to learn digital marketing. This methodology offers real-life challenges, compelling learners to apply concepts in the class.

• Learn the concepts of digital marketing and its Potential.
• Discover and understand online marketing tools and Tactics.
• Basic understanding of SEO, SEM, Social-Media, Lead Generation and Web
• Analytics
• Comprehensive Practical Training will give you exposure of various methods of Digital Marketing.
• Start using techniques learned to boost your Business and Get ready to learn.
• advanced online marketing topics
• Help you to enhance your skill set and get lots of job opportunities in booming Industry.

• Fresh graduates in any Stream.
• Business owners / Marketing Head.
• Web Designers.
• Online Marketers.
• Professionals in their early career.
• Marketing Professionals.
• Analytics Manager.
• CRM and Email Marketing Manager.
• Digital Agency Account Manager and Sales Director.
• Copywriter.
• Digital Marketing Manager and Web Manager.
• Ecommerce Manager.
• PPC Search Manager.
• Search Manager / SEO Manager.

• Digital marketing gives the brand more time and space to tell its story.
• It’s more affordable to deploy than traditional marketing and advertising
• Digital marketing goes from planning to execution more quickly.
• Digital marketing gives fans/viewers/readers a chance to share your content.
• Digital marketing campaigns are easier to attach to other campaigns.
• Digital marketing campaigns have longer shelf lives.
• It’s easier to change or stop a digital marketing campaign after it starts.
• Be able to advise a company about how to improve their search ranking through search engine
• optimization (SEO) best practices.
• Gain experience of driving traffic to a website, critically evaluating what was effective and what
• was not.
• Establish an understanding of the emerging digital technologies. Develop creative ideas and
• convincing arguments about how innovations will extend current marketing practices and
• enable entirely new ways of creating value.
• Explore objectives for digital marketing initiatives. To find out what people are saying about a
• brand or company online and communicate the messages in the data.
• Learn how to use web site analytics tools, the advantages and limitations of each tool and
• know how to interpret the data.
• Learn how to use these tools, interpret the input and communicate the output from these
• tools and apply them to assist business decisions.
• Know the major online advertising approaches and be able to make a case for whether an
• approach is appropriate and on what parameters its success will be judged.